Zoomtopia

Zoomtopia 2020 emerged from the fusion of creativity and necessity. Initially conceived as an in-person event in late 2019, the evolving circumstances necessitated a digital transformation.

A collaborative effort involving three Project Worldwide agencies (GPJ, Spinifex, and Wundersauce), Zoomtopia 2020 underwent a metamorphosis into an online platform. Drawing inspiration from the concept of bringing people together, the site’s primary navigation revolved around the idea of transporting attendees to a fantastical island. WebGL technology enabled users to explore the island, encountering pages that hosted the event agenda, keynotes, speaker bios, workrooms, and other relevant content.

Beyond the interactive island, extensive 3D modeling, character rigging, and world design were integrated to create bespoke media elements for the Zoomtopia Island. These elements included green screen/virtual backgrounds, interstitial moments, intros, outros, and transitional sequences.

Throughout the digital production process, a meticulous emphasis was placed on infusing the island with life and vibrancy. Rigged 3D characters were meticulously incorporated into both media and the WebGL island, featuring a diverse array of creatures such as seals, flamingos, llamas, flying mantras, and even Zoom’s official mascot, Happy The Whale.