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Salesforce XR Shoots - AT&T/Adidas
Location
San Rafael, CA
Date
Oct 2020
Project type
XR/Volumertic LED Shoot, Unreal Production, Photo Real Immersive Environments
Role
Producer - XR Content
Agency
GPJ
Digital Agency
Spinifex
Salesforce is not a company that hesitates to adopt innovative film production techniques and technologies. Consequently, when Salesforce sought our assistance with an XR/Volumetric LED stage production (a pioneering endeavor in the television series The Mandalorian), I was delighted to lead our team of technical artists.
We provided Unreal blueprints that transformed the 3 LED screen stage into a captivating landscape, encompassing a forest hiking trail, a Hawaiian surf shop on the beach, an AT&T store, a Bentley dealership, and even the office of the Governor of Rhode Island.
XR/Volumetric offers an exceptional platform for storytelling in immersive environments, enabling us to create captivating narratives without the need to physically relocate from the stage.
