Gulfstream Showroom - G400 Projection Mapping

Concurrently with the launch of the G400 and G800, Gulfstream sought to provide its G400 customers with an immersive experience at its Savannah, Georgia, showroom.

The objective was to transform the traditional showroom model of the G400 into an immersive theater experience. To achieve this, we collaborated with Gulfstream and its vendor partners, Czarnowski and Stagefront, to design a projection mapping system that utilizes the G400 as the canvas.

Through a series of simple taps on a tablet, the showroom lighting dims, transforming the G400 into an audio and video theatrical experience.

In addition to system design and technical integration, a team of 3D artists collaborated closely with the Gulfstream design team to develop the media projected onto the G400. This included meticulous attention to the interior, high-end materials, and configurability.